This MA course focuses on the role of visual identity within branding, with the aim to produce versatile and creative practitioners who understand design within a business, social and cultural context.
Driven by intelligent enquiry and evaluation, you will explore the strategic thinking underlying brands and look at how that strategy can drive creative expression. In addition, this MA programme addresses the need for understanding how branding, innovation and design are connected, in theory and in practice, inside and outside companies and organisations, in a way that connects with the real needs of people. You will learn and explore how branding and innovation are necessarily connected, and introduces a method to forge a strong synergy between the two, using design management and design thinking.
Taking a visual approach to the subject of brand-driven innovation is particularly suited to students from a range of creative disciplines, where a practice-led approach to academic learning forms the main component of the search for knowledge and meaning. It will help you to understand the underlying framework of brand-driven innovation and enable you to act as “agent” of a wealth of new cross-disciplinary projects, processes and conversations about innovation. Finally, this MA programme is useful for those working in design, design management, marketing and business.
11th October 2021
Master of Arts in Design – University of Sunderland
MA Design Stage 1 – Design Ideation (60 credits)
Negotiate a ‘programme of study’ with your tutors to identify the topics that you intend to study and develop. Choose to specialise in just one discipline or explore a number of different disciplines. Your studies will include aspects of creative studio practice that are relevant to your named pathway. There is also a theoretical element that contextualises your chosen discipline(s), alongside other design media, within the broader field of design.
MA Design Stage 2 – Design development and Prototypes (60 credits)
Test out your ideas and experiences in this prototyping stage before the final outcome in Stage 3. Explore the techniques and application of your ideas. Practical output and theoretical contextualisation will continue to interact and build on each other.
MA Design Stage 3 – Design Realisation and Production (60 credits)
Produce your final design outcomes leading to a portfolio of creative work that has evolved from the practice and theoretical research developed up to this point. A Critical Evaluation Report will support your portfolio.
Assessment is 100% coursework and you will be continually assessed throughout the course.
The course is continually assessed through module requirements, allowing students to achieve target awards. Final modules are graded Pass, Merit, Distinction.
You should apply direct to the AAS College. We accept applications throughout the year, but advise you to apply early. We would like to receive application forms before 30th of August.
All candidates are required to submit the following documents:
1. A Fully Completed Application
AAS Application Form completed
A scanned copy of your passport
2. Diploma of previous education
University Degree (Bachelor’s or/and MA) from a recognised University and the relevant transcripts.
3. English language certificate
Certified Photocopy of English Language qualification(s).
Undergraduate applicants must have a fluent command of the English language which can be proven via the following examinations:
TOEFL: paper based 575 / computer based 232 / Internet based 89-90 or
IELTS: 6,5 or other equivalent qualifications.
Candidates who have not acquired an English language qualification at the time of the submission of their application form are required to submit it at least one month before the commencement of the course.
You can send us approximately 20 examples of your work with a short written commentary. Most of this work
can be in the form of photographs on a CD or a PDF file. It is helpful for us to see examples of your original
Submit your documents via email to: email@example.com
For large files use wetransfer.com
A member of our staff will contact you in 48 hours.
AAS offer to you
Deciding to start study is an exciting time but the process to actually get there can seem daunting. That’s where we can help. Here’s what you need to be finding out about now. Over the next few weeks we’ll be sending you lots of important information, so if any of your contact details change, we need to know as soon as possible. Please let us know if you change your:
At AAS we pride ourselves on the tailored support we offer to all our students and we want your application and enrolment to go as smoothly as possible. If you have any problems at all, we are here to help.
You will receive an unconditional offer: An Admission Letter by college’s Admissions Office, or a conditional offer: that means that before the commencing of your course you have to submit some documents, or a rejection letter: that means that you don’t cover the requirements of the interested course.
The following documents to be submitted by all non-EU students to the Greek Embassy or Consulate Office closer to you:
You should also have in mind the following: