AAS College Thessaloniki
School of Art & Design
COURSES | BACHELOR
BSc(Hons) Communication, Advertising & Marketing
A unique approach to studying advertising, marketing, public relations and digital media .
The BSc in Communication, Advertising and Marketing aims to develop in students an understanding of the theoretical and empirical basis of communication and to allow them to acquire a broad knowledge of the realities of how integrated communication operates in advertising, marketing, organisational communication and other associated disciplines.
It provides a platform for critical, analytical and independent thinking. Our aim is that students develop a professional identity, knowledge and skills to enhance their prospects for employment, academic progression and continuing professional development.
The CAM Degree looks at advertising, marketing, and public relations practices and contexts from a communication perspective, enabling you to become a skilled, innovative, and ethical practitioner who always has an eye on industry developments and new and emerging technologies. You will gain a solid grounding in communication theory and practice which is then practically applied in organisational contexts as the course progresses. The course is well known and well respected by the communication industries.
Duration:
36 months (3 years)
Educational form:
Taught
Education Variants:
Fulltime
Language:
English
October’s intake:
Classes Start Date:
6 October 2025
British Degree:
Bachelor Degree
STUDENT WORK - BA (Hons) Advertising Design
FACILITIES
AAS College is set in a modern, purpose – built university campus. Students learn in specially designed lecture rooms and theatre, laboratories, design studios and in flexible teaching spaces. Individual and group study spaces allow students to work alone or collaborate on projects. This course has dedicated graphics studios for workshops, group and independent working. They are equipped with projectors and screens and Macs or PCs or both. There are also campus digital media suites with software including: Adobe Creative Suite.
BSc(Hons) Communication, Advertising & Marketing - COURSE STRUCTURE
Year 1 (level 4)
Year 2 (level 5)
Final year (level 6)
Year 1 (level 4)
Communication and Language (20 credits)
The module explores the complex relationship between language and communication, focusing on competing models of communication and the multi-layered multi-faceted nature of meaning in communication involving language. It explores how understanding features of language informs the study of communication and how reflecting on communication aids reflection on the complex nature of language and meaning.
Interpersonal Communication: Skills and Strategies (20 credits)
This module introduces the students to the concept of interpersonal communication as skill and strategy. It introduces the idea of different approaches to communication performance and the importance of context in selecting an appropriate or effective approach. It presents and discusses a series of core communication skills used in interpersonal interaction. The emphasis throughout is on the application of theory to practice and on developing skills of behavior discrimination, self-awareness, critical analysis and skill enhancement.
Principles of Marketing (20 credits)
This module provides students with an appreciation of the nature, scope and breadth of the principles of marketing. It represents a key underpinning to subsequent marketing related modules within degree programmes.
Advertising (20 credits)
This module presents an introduction to the theory and practice of advertising. It examines the role of advertising in marketing, the main creative approaches to advertising, the traditional media channels available, as well as digital platforms and the associated digital advertising techniques. It explores how both the industry and consumers have evolved, and provides students with an understanding of the societal and sustainable concerns in contemporary advertising practice, as well as
the ethical and regulatory system of the industry.
Consumer Behaviour (20 credits)
This module introduces students to the background and development of the discipline of consumer behaviour. It provides a foundation to the more applied subjects of marketing, advertising and digital communication. It provides theoretical and practical knowledge and understanding of the consumer decision making process and the factors that influence choice and highlights implications for marketing and marketing communication strategy.
Principles of Public Relations (20 credits)
The module introduces students to students to the study public relations. Students will examine theoretical concepts and examples of public relations practice to approach the subject, allowing students to experience and reflect on examples of public relations. With the module grounded in the wider study of the media and communication, it is intended that the student will gain a core understanding of how public relations operates within the wider media industries. Assessment is by two pieces of coursework, a class test (40%) and an essay (60%).
Year 2 (level 5)
Research Methods (20 credits)
This module has been designed to enable students to develop their skills in designing, executing and writing up quantitative and qualitative research projects. It provides an important foundation for the final year Project.
Professional Copywriting (20 credits)
Copywriting is a vital part of being an effective communication professional. The module, by integrating theory and analysis with practical skills development, enables students to develop the skills to write in a range of genres with technical accuracy, creativity and responsibility.
Marketing Management in Practice (20 credits)
This module develops the fundamentals of marketing and applies the perspective of managerialism to these core principles. In this respect, the module’s focus is on the 4 core marketing management activities marketing planning, marketing implementation, marketing leadership and marketing control. The module also explores how these core managerial activities will operate in various marketing contexts.
Advanced Interpersonal Communication (20credits)
This module extends the study of interpersonal communication by examining advanced interpersonal skills relevant to specific professional contexts. It offers the opportunity to explore underlying theories and concepts, which in turn provides knowledge and understanding of situationally specific communication processes. Behaviour analysis, critical reflection and skill enhancement are the heart of the module.
Digital Communication (20 credits)
This module offers a theoretical and practical insight into the dynamic area of online digital communication and explores some of the key questions and issues facing academics and practitioners. Students undertaking the module will acquire the necessary knowledge and skills to support the implementation of digital communication objectives in support of business goals including customer acquisition, sales and revenue growth, loyalty and community building. Students will be able to critically evaluate the characteristics of individual online digital media, and select appropriate tools from the range available to execute digital communication in support of organisational objectives. Students will build on their creative skills to develop content marketing plans in support of objective achievement and acquire the knowledge to manage and track success of digital campaigns using relevant metrics and control measures.
Principles of Graphic Design (20 credits)
This module offers the opportunity for students to develop knowledge of how designers work. It aims to develop the ability to work with designers and to act as a intermediary between a client and a creative team. Students will learn how to brief creative colleagues efficiently and how to collaborate effectively and maximise joint resources. It offers demonstration and appreciation of computing skills and an understanding of how to improve visual output and presentation skills.
Final year (level 6)
Organisational Communication (20 credits)
It offers a theoretical and practical insight into traditional, relational, cultural and network communication strategies used by organisations to address current challenges and achieve organisational goals. Such understanding forms the basis for an appreciation of a range of issues including challenges of leadership, organisational uncertainty and conflict, change and crisis management. Students undertaking the module will acquire the necessary knowledge and skills to assess the effectiveness of strategies adopted by organisations and to offer proposals for improved communication, innovation and performance
Advanced Advertising (20 credits)
The theory and practice of advertising is constantly evolving and this module affords students the opportunity to keep up to date with these changes. It provides a deeper exploration of the role of creativity in advertising and the changing media landscape within which advertising practitioners are engaged. It equips students with knowledge and skills to challenge academic research and to undertake practical advertising activities.
Dissertation (20 credits)
The project enables students to apply methods and techniques to exending and applying their knowledge and understanding of Communication and allows them to further develop their conceptual, rational and creative thinking within the field of Communication. It incorporates all aspects of completing a research project, from topic selection through to writing up and builds upon research skills acquired in Years 1 and 2.
Global Marketing (20 credits)
In an increasingly global environment this module seeks to develop students’ understanding of the socio-cultural, economic, legal and political variables which will impact on the international decision making and planning processes of an organisation and influence international marketing mix strategies.
Reading the Brand (20 credits)
The module considers how we ‘read’ the messages communicated by commodities, how we use those commodities to communicate our own messages and construct our identities, and how the media discourses surrounding commodities reinforce or challenge those messages. The schedule falls into three parts which each build on the last. It begins by using semiotics to analyse brands and adverts in detail, moves on to bring wider theoretical considerations to bear on the marketplace in general in order to see the ‘bigger picture’, and culminates in student-facilitated seminars that use the material from the first two parts to examine any aspect of the marketplace that interests the facilitating group.
Rethinking Communication (20 credits)
Rethinking Communication considers the theoretical and conceptual trends that have shaped, and are shaping, the study of communication. The module builds upon students’ experience of communication concepts and pop-culture by drawing on a range of communication, media and cultural theory. This enables them to engage with historical and contemporary disputes and debates relating to the field, and to critically evaluate methods of and developments in communication. Assessment is by two pieces of coursework.
ASSESSMENT
Assessment is based on coursework and written assessment. You will be continually assessed throughout the course.
Pass mark for course, modules and individual assessments: 40%
The award of BSc Hons Communication, Advertising and Marketing is achieved after completion of 360 credit points.
CAREER OPPORTUNITIES
The CAM Degree with its broad and varied range of modules offers a host of career options and affords students the chance to engage with various aspects of communication before they enter the workplace. The degree is recognised by employers in the public, private and voluntary sectors. Many of our graduates, not surprisingly, take up positions in Advertising and Marketing, but, in addition, CAM graduates hold senior positions in the Public Relations, digital communication, media, government, retail, education and hospitality sectors. Graduate employment options are truly wide-ranging.
Job roles
With this Degree you could become:
- Account Executive
- Communications Officer
- Digital Marketing Officer
- Marketing Manager
- Social Media Manager
- Advertising executive
- Public Relations Officer
ENTRY REQUIREMENTS
Diploma and transcript from your high school
Evidence of your ability in English language
Passport
AAS Application Form completed
HOW TO APPLY
You should apply direct to the AAS College. We accept applications throughout the year, but advise you to apply early. We would like to receive application forms before 30th of August.
All candidates are required to submit the following documents:
1. A Fully Completed Application
AAS Application Form completed
A scanned copy of your passport
2. English language certificate
Certified Photocopy of English Language qualification(s).
Undergraduate applicants must have a fluent command of the English language which can be proven via the following examinations:
TOEFL: paper based 550 / computer based 213 / Internet based 79-80 or
IELTS: 6,0 or other equivalent qualifications.
Candidates who have not acquired an English language qualification at the time of the submission of their application form are required to submit it at least one month before the commencement of the course.
3. Diploma of previous education
International Baccalaureate (IB) Diploma or six IB Subject Certificates, or A Levels obtained locally
Certified Photocopy of the Diploma of Secondary Education (High School Diploma), along with the final year’s academic transcript
Candidates who have not yet graduated from high school at the time of application, should submit the available academic transcripts from their current year of study, as well as a full transcript from the previous year of study
If the High School Diploma is produced in another language it should be translated and verified in English
4. Portfolio
You can send us approximately 20 examples of your work with a short written commentary. Most of this work
can be in the form of photographs on a CD or a PDF file. It is helpful for us to see examples of your original
drawings too.
submit your documents via email to: admissions@aas.gr
for large files use wetransfer.com
our response:
A member of our staff will contact you in 48 hours.
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