«The Graphic Designer experiences, perceives, analyses, organises, symbolises and synthesises» – Paul Rand
BA (Hons) Graphic Design
Visual communication shapes how we experience the world. The BA(Hons) Graphic Design course reflects the range of possibilities designers employ in print and screen based media and considers how visual communication works in the context of cultural, technological and social change. Students are encouraged to explore and express their ideas through an understanding of visual perception, image making, typography, narrative and motion. They will also explore fundamental elements of art and design such as creative image making, colour, spatial awareness, composition and concept development. They are able to innovate and be original, bringing individuality to their work. Creative and out of the box thinking is applied as part of the philosophy of our programme of study. They can expect to have a career as a graphic or web and new media designer in a
Appropriate working area is provided for students on the course in order to establish a working cross-disciplinary design community as well as encouraging personal development. As they grow in confidence and ability, they produce work to a professional standard in areas such as packaging, brand, and publicity, visual identity, editorial, publishing and advertising.
36 months (3 years)
Induction Start Date:
2nd October 2023
Classes Start Date:
9th October 2023
Bachelor Degree – University of Sunderland
AAS College is set in a modern, purpose – built university campus. Students learn in specially designed lecture rooms and theatre, laboratories, design studios and in flexible teaching spaces. Individual and group study spaces allow students to work alone or collaborate on projects. This course has dedicated graphics studios for workshops, group and independent working. They are equipped with projectors and screens and Macs or PCs or both. There are also campus digital media suites with software including: Adobe Creative Suite.
Design Theories, Practitioners and Context (20 credits)
Develop a knowledge and understanding of the important theoretical and historical contexts which have shaped modern design, opening up creative possibilities in your work. This module introduces a range of design philosophies, approaches and thinking, and the work of influential design practitioners.
Gain a broad view of design disciplines, through lectures and seminars intended to provoke wider debate.
Develop analytical and research skills by exploring subjects in design theory and history through assignments. Finish the module with an understanding of various historical and theoretical ideas, intended to encourage you to challenge conventional thinking.
Visual Communication – Exploration & Practice (60 credits)
This module is concerned with developing design experience and knowledge through a range of visual and practical methodologies: including design for print and screen. You will gain an understanding of the underpinning design principles through various workshops, lectures and set projects and through the practice of subject specific skill requirements. Industry standard digital software, both vector and pixel based, will be taught and projects will provide the opportunity to apply that knowledge. Different approaches to visual communication, typography, image making and their relevance to the contemporary design world will be introduced. You will understand the principles of creative communication and how it can be applied appropriately to your subject specialism. This module provides an opportunity to build a strong foundation for further development.
Applied Design Principles and Techniques (20 credits)
The basic techniques and dynamics of visual communication form the basis of the module; which explores some of the mechanisms, such as semiotics, that assist you to understand the visual communication processes. A variety of projects and exercises are set in order to develop a visual intelligence and literacy where the methodology and processes are more important than the over-reliance on technical outcome. The relationships of practice and theory and the processes employed as a communication tool are references for project work.
The work in the developing field of graphic design and communication directs us to a wider range of references and graphic language. The aesthetics of typography and the dynamics of visual form are recognised and explored; such as the processes of information design or the applications it has in a variety of subject areas such as advertising and graphic design.
Motion Graphics 1 (20 credits)
This module will develop your skills in motion design, with a range of approaches and techniques that will allow you to design, plan, edit and create movies using motion graphics and special effects.
You will be introduced to the audio-visual language of time-based media and use a range of industry-standard software in order to communicate your designs and ideas. You will learn how to create and synchronize moving graphics, video, sound, animated elements and visual effects to create dynamic and effective movies.
Demonstrations and hands-on studio tutorials will help to extend your knowledge and understanding of the techniques, looking at how they fit into the wider creative context of design and communication. Practical assignments will allow you to experiment with and demonstrate both technical and creative ability, and will allow you to explore the use and application of these technologies.
Assessment is 100% coursework and you will be continually assessed throughout the course.
Assessment will be through assignments including design briefs (project work), competitions, presentations, seminars and group activities.
We have an excellent employment record with previous graduates working for some of the Greece’s top Graphic Design agencies while others have established their own creative design companies. Many graduates have successful careers within the wide area of Graphic Design, from advertising agencies to multi-disciplinary design groups. Other career opportunities exist within general design consultancies, in-house design studios, printing, education or freelance work. Our students also successfully progress onto MA Degrees.
You should apply direct to the AAS College. We accept applications throughout the year, but advise you to apply early. We would like to receive application forms before 30th of August.
All candidates are required to submit the following documents:
1. A Fully Completed Application
AAS Application Form completed
A scanned copy of your passport
2. English language certificate
Certified Photocopy of English Language qualification(s).
Undergraduate applicants must have a fluent command of the English language which can be proven via the following examinations:
TOEFL: paper based 550 / computer based 213 / Internet based 79-80 or
IELTS: 6,0 or other equivalent qualifications.
Candidates who have not acquired an English language qualification at the time of the submission of their application form are required to submit it at least one month before the commencement of the course.
3. Diploma of previous education
International Baccalaureate (IB) Diploma or six IB Subject Certificates, or A Levels obtained locally
Certified Photocopy of the Diploma of Secondary Education (High School Diploma), along with the final year’s academic transcript
Candidates who have not yet graduated from high school at the time of application, should submit the available academic transcripts from their current year of study, as well as a full transcript from the previous year of study
If the High School Diploma is produced in another language it should be translated and verified in English
You can send us approximately 20 examples of your work with a short written commentary. Most of this work
can be in the form of photographs on a CD or a PDF file. It is helpful for us to see examples of your original
submit your documents via email to: email@example.com
for large files use wetransfer.com
A member of our staff will contact you in 48 hours.