“Advertising is the ability to sense, interpret…to put the very heart throbs of a business into type, paper and ink” Leo Burnett
BA (Hons) Advertising Design
The course BA (Hons) Advertising and Design prepares students for a career in creative advertising and encourages creative thinking too. Taught by a team of advertising practitioners and academic theorists, students are equipped with contemporary knowledge to be able to understand the theoretical and practical aspects of every level of the advertising industry from planning to creative output and presentation.
Studies are underpinned by contextual studies – design theory and live briefs from industry as well as student competition entry alongside an individual study of student self-initiated briefs. They are challenged over a wide range of media such as print, TV, ambient, guerrilla, web, viral and social networks, such as Twitter and Facebook. In the first year the course begins with a programme of ideas/concept generation projects, specific advertising briefs are introduced towards the end of semester one. In semester two projects expanded to include typography, layout and computer skills. In the second year students understand that, ‘the idea’ is the king and the emphasis shifts to developing the sound advertising strategies that are the foundation for those ideas. Copywriting and graphic design for advertising forms a significant part of the teaching. Students also have the opportunity to acquire photographic, video and sound editing skills.
Advertising is, and always has been, one of the most dynamic and exciting careers creative students can choose and with the explosion of new media, such as the Internet, the industry requires talented and committed people as never before.
36 months (3 years)
Induction Start Date:
2nd October 2023
Classes Start Date:
9th October 2023
Bachelor Degree – University of Sunderland
AAS College is set in a modern, purpose – built university campus. Students learn in specially designed lecture rooms and theatre, laboratories, design studios and in flexible teaching spaces. Individual and group study spaces allow students to work alone or collaborate on projects. This course has dedicated graphics studios for workshops, group and independent working. They are equipped with projectors and screens and Macs or PCs or both. There are also campus digital media suites with software including: Adobe Creative Suite.
Introduction To Advertising 1 (20 credits)
Introduction to the fundamentals of advertising with emphasis on conceptual process and development, and basic advertising methodologies and techniques. Course material covers various functional areas of advertising and integrated brand promotion, including creative, media, research, consumer behaviour, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Students will focus on identifying and solving big problems, concept ideation, designing for human interaction, branding digital spaces, iterative refinement, prototyping and communication of novel solutions. At each stage of the design process students will practice conveying their ideas by leading critiques and through presentations.
Introduction To Advertising 2 (20 credits)
This introductory module includes an overview of the advertising industry and its current component parts and working methods. Students will be involved with the basic analysis of adverts both in radio and in TV campaigns and be encouraged to make analytical judgements.
Students become acquainted with the terminology and jargon of the advertising industry as well as with the various media that it employs. Students will be encouraged to begin to critically evaluate some of the basic arguments about the role advertising plays in social, economic, political and marketing environments etc.
The module also seeks to encourage students to recognise the contribution advertising makes within the broader communications industry as a whole and its relationship and relevance with graphic design and marketing. Students will also become aware of the structures of the advertising agency and the ways in which it plans and executes its creative campaigns through account management, media production and scheduling etc. as well as the differences between ‘below the line’ and ‘above the line’ campaigns as well as ‘through the line’ work.
The module looks at how to take the ideas and strategies, so important to the advertising process, and develop them into presentation visuals.
Introduction to Digital Imaging (20 credits)
Designed to ensure digital literacy in the areas of vector vs bitmap graphics, typography basics & colour output & integration for print & web, which are topics covered in detail. The main topics of this course are based on basic to intermediate level skills in Photoshop, Illustrator, output for print & web.
Technique will be practiced through a series of creative photographic assignments where the focus is on creative image making. Assignments will be designed to explore a range of photographic genres including portraiture, still life and documentary.
Visual Communication (20 credits)
This module will explore the fundamental principles of two-dimensional design and how these principles relate to visual communication. Through direct, hands-on participation in assignments and independent projects, students will work toward developing their own unique “visual language.” Experimentation with composition, visual hierarchy, typographic design, colour interaction and visual narrative will be stressed. It will also focus on finding one’s “voice,” more specifically the form, shape, line, space and colour that are central to a personal vocabulary. Also, it is an introduction to the various aspects of graphic communication, and will cover concepts, typography, layout and general graphic techniques.
Design Theories, Practitioners and Context (20 credits)
Join with students from other design courses to explore the most significant movements, theories and practitioners that have shaped design thinking and approaches over the years.
Introduction to Motion Graphics (20 credits)
This module will develop your skills in motion design, with a range of approaches and techniques that will allow you to design, plan, edit and create movies using motion graphics and special effects.
You will be introduced to the audio-visual language of time-based media and use a range of industry-standard software in order to communicate your designs and ideas. You will learn how to create and synchronize moving graphics, video, sound, animated elements and visual effects to create dynamic and effective movies.
Demonstrations and hands-on studio tutorials will help to extend your knowledge and understanding of the techniques, looking at how they fit into the wider creative context of design and communication. Practical assignments will allow you to experiment with and demonstrate both technical and creative ability, and will allow you to explore the use and application of these technologies.
Assessment is 100% coursework and you will be continually assessed throughout the course.
Assessment will be through assignments including design briefs (project work), competitions, presentations, seminars and group activities.
We have an excellent employment record with previous graduates working for some of the Greece’s top Graphic Design agencies while others have established their own creative design companies. Many graduates have successful careers within the wide area of Graphic Design, from advertising agencies to multi-disciplinary design groups. Other career opportunities exist within general design consultancies, in-house design studios, printing, education or freelance work. Our students also successfully progress onto MA Degrees.
Diploma and transcript from your high school
Evidence of your ability in English language
AAS Application Form completed
You should apply direct to the AAS College. We accept applications throughout the year, but advise you to apply early. We would like to receive application forms before 30th of August.
All candidates are required to submit the following documents:
1. A Fully Completed Application
AAS Application Form completed
A scanned copy of your passport
2. English language certificate
Certified Photocopy of English Language qualification(s).
Undergraduate applicants must have a fluent command of the English language which can be proven via the following examinations:
TOEFL: paper based 550 / computer based 213 / Internet based 79-80 or
IELTS: 6,0 or other equivalent qualifications.
Candidates who have not acquired an English language qualification at the time of the submission of their application form are required to submit it at least one month before the commencement of the course.
3. Diploma of previous education
International Baccalaureate (IB) Diploma or six IB Subject Certificates, or A Levels obtained locally
Certified Photocopy of the Diploma of Secondary Education (High School Diploma), along with the final year’s academic transcript
Candidates who have not yet graduated from high school at the time of application, should submit the available academic transcripts from their current year of study, as well as a full transcript from the previous year of study
If the High School Diploma is produced in another language it should be translated and verified in English
You can send us approximately 20 examples of your work with a short written commentary. Most of this work
can be in the form of photographs on a CD or a PDF file. It is helpful for us to see examples of your original
submit your documents via email to: firstname.lastname@example.org
for large files use wetransfer.com
A member of our staff will contact you in 48 hours.