BA Fashion Product Promotion

“Style is the signal of a civilisation. It is impossible for a man to produce objects without reflecting the society of which he is a part.” Misha Black
BA Fashion Product Promotion

In this course ( BA Fashion Product Promotion ), our aim is to invoke students’ creativity and their passion for making fashion! On the other hand, they learn how to promote fashion products.

“The global fashion apparel industry is one of the most important sectors of the economy in terms of investment, revenue, and trade and employment generation all over the world. Apparel industry has short product life cycles, tremendous product variety, volatile and unpredictable demand, long and inflexible supply processes. The industry has been in a transition over the last 20 years” (Fashion Apparel Industry Overview).

In today’s world of globalised fashion with the extensive competition between the different fashion houses, designers and multibillion fashion corporations, there is an increasing need of communicating ones messages as clearly and uniquely as possible. The message of a brand must be distinct, clear and different from the others’ but even if it is not, it MUST find a way to become one to have the chance of succeeding. Therefore, it is highly important to understand how to create a marketing and promotional strategy that will lead to success – or at least have many chances of leading to success.

AAS College of Arts

36 months (3 years)

Educational form:

Education Variants:


Start Date:
27th September 2021

British Degree:
Bachelor Degree – University of Sunderland


AAS College is set in a modern, purpose – built university campus. Students learn in specially designed lecture rooms and theatre, laboratories, design studios and in flexible teaching spaces. Individual and group study spaces allow students to work alone or collaborate on projects. This course has dedicated graphics studios for workshops, group and independent working. They are equipped with projectors and screens and Macs or PCs or both. There are also campus digital media suites with software including: Adobe Creative Suite.

COURSE STRUCTURE (BA Fashion Product Promotion )

Year 1 (national level 4):

Design Theory 1 (20 credits)

Gain an understanding of the wider application of design theory and principles as well as having the opportunity to study the context, development and theories behind your own chosen specialism. Debate and critically engage with the topics discussed.

Introduction to Design Practice and Fashion Promotion (60 credits)

Develop creative and valuable skills including including pattern cutting and garment making, traditional print-making, digital design, brand collaboration, visual merchandising and how to promote and communicate ideas.

Introduction to Fashion Product (40 credits)

Study the entire fashion process, from research and design development, right through to the finished product, including pattern cutting, garment construction and technical specifications.

Year 2 (national level 5):

Advanced Fashion Product (40 credits)

Combine exciting design and research to work on a live industry-based brief which focuses on producing unique outfits for exhibition as well as promotional materials including video, photography and poster design.

Advanced Fashion Promotion (40 credits)

Further develop your digital design skills and explore personal branding concepts to produce a fashion branding portfolio, as well as planning a Fashion Show and fundraiser event, gaining skills in collaboration, negotiation and self-management.

Advanced Fashion Illustration and Portfolio (20 credits)

Develop your skills in illustration and visual communication in creative and innovative ways to meet client requirements.

Design Theory 2 (20 credits)

Continue to study the context, development and theories behind your own chosen specialism and support your practical work, helping you to focus on your choice of dissertation topic in Stage 3.

Final yearBA Fashion Product Promotion (national level 6):

Professional Portfolio (40 credits)

Further develop your professional skills by focusing on commercial design and range planning and developing your personal brand identity, while defining your fashion portfolio.

Design Research Project (20 credits)

Research an approach, concept or practice relevant to your specialism that is intended to support your practical work in your final major project. An example of this from a recent graduate was the study of Magic Realism, which directly fed into the narrative of their graduation film. Demonstrate academic research methods to formulate a written piece of 6,000 words.

Design – Major Final Portfolio (60 credits)

In your final project you get to set your own brief, which will be carefully researched and presented in your Final Proposal. This will provide the framework for your personal project, which you can direct in a number of ways. Past successful final projects have included an ethical childrenswear range for IKEA, an original branding and promotion pack for an urban menswear range and a conceptual collection of mens’ suits inspired by the stages of grief through to acceptance.


Assessment is 100% coursework and you will be continually assessed throughout the course.

Assessment will be through assignments including design briefs (project work), competitions, presentations, seminars and group activities.


We’ll prepare you to work in areas including: fashion design, brand development, fashion publishing, production, design consultancies, PR and fashion retail.

To enhance your visibility to employers, we encourage you to participate in competitions and exhibitions. Final year students exhibit at their own Degree show, attended by industry professionals.

The main destinations for graduates are expected to be fashion-related creative industries. These include design, brand development, fashion publishing, production, design consultancies, PR and fashion retail. Some graduates may become freelance consultants or self-employed designers, or go on to further study or teacher training.


Diploma and transcript from your high school

Evidence of your ability in English language



AAS Application Form completed

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Apply to AAS

Accepting applications for 2021 Fall and Summer terms.


You should apply direct to the AAS College. We accept applications throughout the year, but advise you to apply early. We would like to receive application forms before 30th of August.

All candidates are required to submit the following documents:

1. A Fully Completed Application

AAS Application Form completed

A scanned copy of your passport

2. English language certificate

Certified Photocopy of English Language qualification(s).

Undergraduate applicants must have a fluent command of the English language which can be proven via the following examinations:

TOEFL: paper based 550 / computer based 213 / Internet based 79-80 or

IELTS: 6,0 or other equivalent qualifications.

Candidates who have not acquired an English language qualification at the time of the submission of their application form are required to submit it at least one month before the commencement of the course.

3. Diploma of previous education

International Baccalaureate (IB) Diploma or six IB Subject Certificates, or A Levels obtained locally

Certified Photocopy of the Diploma of Secondary Education (High School Diploma), along with the final year’s academic transcript

Candidates who have not yet graduated from high school at the time of application, should submit the available academic transcripts from their current year of study, as well as a full transcript from the previous year of study

If the High School Diploma is produced in another language it should be translated and verified in English

4. Portfolio

You can send us approximately 20 examples of your work with a short written commentary. Most of this work
can be in the form of photographs on a CD or a PDF file. It is helpful for us to see examples of your original
drawings too.

submit your documents via email to:
for large files use

our response:

A member of our staff will contact you in 48 hours.

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