“Style is the signal of a civilisation. It is impossible for a man to produce objects without reflecting the society of which he is a part.” Misha Black
BA Fashion Product Promotion
In this course ( BA Fashion Product Promotion ), our aim is to invoke students’ creativity and their passion for making fashion! On the other hand, they learn how to promote fashion products.
“The global fashion apparel industry is one of the most important sectors of the economy in terms of investment, revenue, and trade and employment generation all over the world. Apparel industry has short product life cycles, tremendous product variety, volatile and unpredictable demand, long and inflexible supply processes. The industry has been in a transition over the last 20 years” (Fashion Apparel Industry Overview).
In today’s world of globalised fashion with the extensive competition between the different fashion houses, designers and multibillion fashion corporations, there is an increasing need of communicating ones messages as clearly and uniquely as possible. The message of a brand must be distinct, clear and different from the others’ but even if it is not, it MUST find a way to become one to have the chance of succeeding. Therefore, it is highly important to understand how to create a marketing and promotional strategy that will lead to success – or at least have many chances of leading to success.
36 months (3 years)
Classes Start Date:
12 February 2024
Classes Start Date:
7 October 2024
Bachelor Degree – University of Sunderland
AAS College is set in a modern, purpose – built university campus. Students learn in specially designed lecture rooms and theatre, laboratories, design studios and in flexible teaching spaces. Individual and group study spaces allow students to work alone or collaborate on projects. This course has dedicated graphics studios for workshops, group and independent working. They are equipped with projectors and screens and Macs or PCs or both. There are also campus digital media suites with software including: Adobe Creative Suite.
Design Theories, Practitioners and Context (20 credits)
Gain an understanding of the wider application of design theory and principles as well as having the opportunity to study the context, development and theories behind your own chosen specialism. Debate and critically engage with the topics discussed.
Introduction to Fashion Practice and Fashion Promotion (60 credits)
Introduce a core understanding of fashion design & promotion, including understanding of basic fashion & promotion terminology, critical appraisal of briefings, visual and factual research, speculation on potential solutions, selecting and synthesising innovative ideas, developing preferred outcomes and refining and presenting ideas to an informed audience.
Develop a 6 outfit collection for a High Street/online store, alongside a promotional campaign including advertisement and packaging all aimed at a specific target audience.
Develop basic understanding and skills in using digital CAD packages, the construction processes for fashion, pattern drafting, basic pattern manipulation, characteristics of fabric types, fabric embellishment through print & embroidery.
Design Concept to Production (40 credits)
Develop core skills in inquiry and exploration and problem-based learning. The module concentrates on underpinning basic pattern-cutting, fabrication, design and construction processes for fashion.
Engage a wide range of technical pattern cutting, construction and visual communication skills. Students will apply a design process at an introductory level, which includes critical appraisal of briefings, visual and factual research, speculation on potential solutions, selecting and synthesizing innovative ideas, developing preferred outcomes and refining and presenting ideas to an informed audience.
Explore technical design skills through manual and basic digital methodologies to realise outcomes during supported workshop and directed study time.
Use manual and related CAD technologies or other media, students will develop skills to assist in the visual communication and presentation of design ideas.
Assessment is 100% coursework and you will be continually assessed throughout the course.
Assessment will be through assignments including design briefs (project work), competitions, presentations, seminars and group activities.
We’ll prepare you to work in areas including: fashion design, brand development, fashion publishing, production, design consultancies, PR and fashion retail.
To enhance your visibility to employers, we encourage you to participate in competitions and exhibitions. Final year students exhibit at their own Degree show, attended by industry professionals.
The main destinations for graduates are expected to be fashion-related creative industries. These include design, brand development, fashion publishing, production, design consultancies, PR and fashion retail. Some graduates may become freelance consultants or self-employed designers, or go on to further study or teacher training.
Diploma and transcript from your high school
Evidence of your ability in English language
AAS Application Form completed
You should apply direct to the AAS College. We accept applications throughout the year, but advise you to apply early. We would like to receive application forms before 30th of August.
All candidates are required to submit the following documents:
1. A Fully Completed Application
AAS Application Form completed
A scanned copy of your passport
2. English language certificate
Certified Photocopy of English Language qualification(s).
Undergraduate applicants must have a fluent command of the English language which can be proven via the following examinations:
TOEFL: paper based 550 / computer based 213 / Internet based 79-80 or
IELTS: 6,0 or other equivalent qualifications.
Candidates who have not acquired an English language qualification at the time of the submission of their application form are required to submit it at least one month before the commencement of the course.
3. Diploma of previous education
International Baccalaureate (IB) Diploma or six IB Subject Certificates, or A Levels obtained locally
Certified Photocopy of the Diploma of Secondary Education (High School Diploma), along with the final year’s academic transcript
Candidates who have not yet graduated from high school at the time of application, should submit the available academic transcripts from their current year of study, as well as a full transcript from the previous year of study
If the High School Diploma is produced in another language it should be translated and verified in English
You can send us approximately 20 examples of your work with a short written commentary. Most of this work
can be in the form of photographs on a CD or a PDF file. It is helpful for us to see examples of your original
submit your documents via email to: email@example.com
for large files use wetransfer.com
A member of our staff will contact you in 48 hours.