COURSES | BACHELOR

“Advertising is the ability to sense, interpret…to put the very heart throbs of a business into type, paper and ink” Leo Burnett

The course prepares students for a career in creative advertising and encourages creative thinking too. Taught by a team of advertising practitioners and academic theorists, students are equipped with contemporary knowledge to be able to understand the theoretical and practical aspects of every level of the advertising industry from planning to creative output and presentation.

Studies are underpinned by contextual studies – design theory and live briefs from industry as well as student competition entry alongside an individual study of student self-initiated briefs. They are challenged over a wide range of media such as print, TV, ambient, guerrilla, web, viral and social networks such as Twitter and Facebook. In the first year the course begins with a program of ideas/concept generation projects, specific advertising briefs are introduced towards the end of semester one. In semester two projects expanded to include typography, layout and computer skills. In the second year students understand that, ‘the idea’ is king and the emphasis shifts to developing the sound advertising strategies that are the foundation for those ideas. Copywriting and graphic design for advertising forms a significant part of the teaching. Students also have the opportunity to acquire photographic, video and sound editing skills.

Advertising is, and always has been, one of the most dynamic and exciting careers creative students can choose and with the explosion of new media, such as the Internet, the industry requires talented and committed people as never before.

sunderland

Duration:
36 months (3 years)

Educational form:
Taught

Education Variants:
Fulltime

Language:
English

Start Date:
27th September 2021

British Degree:
Bachelor Degree – University of Sunderland

FACILITIES

AAS College is set in a modern, purpose – built university campus. Students learn in specially designed lecture rooms and theatre, laboratories, design studios and in flexible teaching spaces. Individual and group study spaces allow students to work alone or collaborate on projects. This course has dedicated graphics studios for workshops, group and independent working. They are equipped with projectors and screens and Macs or PCs or both. There are also campus digital media suites with software including: Adobe Creative Suite.

COURSE STRUCTURE
Year 1 (national level 4):

Introduction To Advertising (2 x 20 credits)

Introduction to Digital Imaging (20 credits)

Visual Communication (20 credits)

Design Theory (20 credits)

Introduction to Motion Graphics (20 credits)

Year 2 (national level 5):

Integrated Campaigns (20 credits)

Branding and Identity (20 credits)

The Book (20 credits)

Graphic Communication (20credits)

Design Theory (20 credits)

Motion Graphics 2 (20 credits)

Final year (national level 6):

Creative Team Campaigns (20 credits)

Design Research project (20 credits)

The Book 2 (20 credits)

Final Major Project (60 credits)

Discover our Prospectus

Find out what makes AAS a great place to study

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Apply to AAS

Accepting applications for 2021 Fall and Summer terms.

HOW TO APPLY

You should apply direct to the AAS College. We accept applications throughout the year, but advise you to apply early. We would like to receive application forms before 30th of August.


All candidates are required to submit the following documents:

1. A Fully Completed Application

AAS Application Form completed

A scanned copy of your passport


2. English language certificate

Certified Photocopy of English Language qualification(s).

Undergraduate applicants must have a fluent command of the English language which can be proven via the following examinations:

TOEFL: paper based 550 / computer based 213 / Internet based 79-80 or

IELTS: 6,0 or other equivalent qualifications.

Candidates who have not acquired an English language qualification at the time of the submission of their application form are required to submit it at least one month before the commencement of the course.


3. Diploma of previous education

International Baccalaureate (IB) Diploma or six IB Subject Certificates, or A Levels obtained locally

Certified Photocopy of the Diploma of Secondary Education (High School Diploma), along with the final year’s academic transcript

Candidates who have not yet graduated from high school at the time of application, should submit the available academic transcripts from their current year of study, as well as a full transcript from the previous year of study

If the High School Diploma is produced in another language it should be translated and verified in English

4. Portfolio

You can send us approximately 20 examples of your work with a short written commentary. Most of this work
can be in the form of photographs on a CD or a PDF file. It is helpful for us to see examples of your original
drawings too.

submit your documents via email to: admissions@aas.gr
for large files use wetransfer.com

our response:

A member of our staff will contact you in 48 hours.

ASSESSMENT

Assessment is 100% coursework and you will be continually assessed throughout the course.

Assessment will be through assignments including design briefs (project work), competitions, presentations, seminars and group activities.

CAREER OPPORTUNITIES

We have an excellent employment record with previous graduates working for some of the Greece’s top Graphic Design agencies while others have established their own creative design companies. Many graduates have successful careers within the wide area of Graphic Design, from advertising agencies to multi-disciplinary design groups. Other career opportunities exist within general design consultancies, in-house design studios, printing, education or freelance work. Our students also successfully progress onto MA Degrees.

ENTRY REQUIREMENTS

Diploma and transcript from your high school

Evidence of your ability in English language

Portfolio

Passport

AAS Application Form completed

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